Is Your Van Still The Perfect Business Partner?
admin | April 8, 2010The ‘man in a van’ tradition has long stood as a representation of self-employment. They provide transportation, storage and even advertising in one compact unit. However, as increasing pressure is exerted on individual business people, and threats of big business loom, where does the white van sit now?
A recent survey by a large automobile service provider shows that 75% of commercial vans are still used by self-employed drivers. The survey consulted around 65,000 van drivers and was conducted over a number of months. The survey also found that 97% of drivers were male, and that the average age for van drivers was thirty seven.
The Vans themselves are used for vital stalwart trades, primarily comprising builders (with 17% use), but also including joiners, plumbers, electricians and decorators. Steve Chelton, one of the survey’s instigators, said that “as builders, painters, plasterers, and other tradesmen, commercial vehicle drivers play a vital role in our economy and we should celebrate the work they do every day”.
Keen to fend off economic hardships, freelance tradesmen prefer the Ford Transit. As well as carrying a reasonable showroom pricetag, the Transit has excellent fuel economy, keeping its running costs to a minimum. Its latest models reach fuel efficiency of almost forty miles per gallon (although this might be slightly different once the tools are loaded!)
In fact, Ford covers about a third of the commercial vehicle market – they are truly the backbone of our trade force. This trend is no new occurrence, though. Ford has dominated the commercial vehicle market for many years. Drivers are clearly brand loyal when it comes to their business transportation.
One noticeable effect of tougher financial times is that tradesmen are having to travel further for work. Distances travelled to clients are far greater now than ever before. Fuel economy has therefore gained importance as a financial consideration, and manufacturers are adapting their marketing efforts to reflect this requirement. Poor fuel economy also incurs higher taxes, so it makes sense on every level to choose a vehicle which will look good on the bank statement.
Further distances travelled also means that tradesmen are spending more time in their vans. The average white van now, as a result of its wider travels, carries a satellite navigation system, and many come equipped with mini-desks to provide makeshift offices when drivers are working away.
Many larger businesses own or hire vast fleets of commercial vehicles, all of which come impeccably branded. Sole-traders, though, also have a wide range of options when it comes to branding their vehicle. In a fierce marketplace, often there is little to initially differentiate one tradesmen from another. One large motoring insurer suggests that the best strategy is to become recognisable in the local community. They suggest that short, punchy names and memorable slogans are by far the best way to adorn a trade van.
Big business may well be pushing the boundaries of fleet efficiency, but the classic use of commercial vehicles for freelance purposes is not beaten yet. Even more than ever before, vans work as hard as their drivers to ply their trade, therefore you should not forget to get van insurance.


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